Michael D. White

MichaelD
White.info

Computer Skills and Certifications

  • Microsoft Certified Professional (MCP) - Developing and Implementing Web Applications with Microsoft® Visual Basic® .NET and Microsoft Visual Studio®.NET
  • Web programming technologies: HTML/XHTML, CSS, ColdFusion, ASP.NET (VB and C#), JavaScript, XML, VBScript, and ADO.net
  • Web design software: Dreamweaver 8, Visual Studio 2005
  • Web content management: SharePoint
  • Database and spreadsheet tools: Access, Excel, MySQL, and phpMyAdmin
  • Web analytics: WebTrends and Google Analytics
  • Desktop publishing: Quark Xpress and Adobe Acrobat
  • Image optimization: Photoshop, Fireworks

Professional Experience

Print Services & Distribution Association, Alexandria, VA  8/06-Present
Webmaster

  • Rebuilt www.printsolutionsmag.com in ColdFusion 8 and incorporated social media features to enable sharing and discussion of content.
  • Enhanced advertising revenue potential for several websites by implementing OpenX banner ad management system.
  • Realized new look and feel for www.printuniversity.org and enabled new e-commerce capabilities for the site by converting existing design from classic ASP to ASP.net with C#.
  • Sped up data collection for annual Buyers' Guide by developing ASP.NET and C# application for this purpose.
  • Revitalized association web site (www.psda.org) by coding VB and CSS in Visual Studio 2005 and employing data bound controls, interactive forms, and master pages.
  • Analyzed web site traffic with Google Analytics and continually optimized pages for better representation in search engines.

Adelphia Media Services, Staunton, VA 4/00-7/06
Web Content Coordinator (4/04-8/06)
Sales and Creative Services Coordinator (2/01-4/04)
Creative Designer (Assignment through Manpower Professional 4/00-2/01)

  • Enhanced functionality of corporate intranet by re-assembling it as a SharePoint portal.
  • Clarified our TV ratings data by incorporating it into Flash-format charts using ColdFusion.
  • Kept our customers up to date on hundreds of TV channels and programs by building and maintaining online database using phpMyAdmin and a custom ColdFusion CMS.
  • Analyzed web site traffic by implementing and customizing WebTrends analytical software for intranet and public web site.
  • Managed user accounts and content for regional intranet site.
  • Kept sales team in the loop by creating and posting graphical analyses of sales reports.
  • Greatly simplified navigation of website by implementing zip code database with PERL/CGI script.

Honors

PEGASUS Award, 2002, Adelphia Media Services

Education

James Madison University, Harrisonburg, VA.
Bachelor in Business Administration; Major in Marketing.
Overall GPA: 3.4, Marketing GPA: 3.6